Under the Visit Scotland Destination Net Zero Offer, eligible businesses can get up to £500 off their first year’s Green Tourism membership. As first-year fees range from £270-£870 inclusive of VAT and registration fee, that could mean free membership for a year. Further discount is offered by Green Tourism for eligible businesses in any of the 13 UNESCO National Trail of Scotland areas - the option of one year’s fully funded Green Tourism membership, plus a further 50% discount on membership fees in years two and three. Both offers are subject to availability and all of the details can be found on relevant offer pages, for the general Destination Net Zero discount offer here and the UNESCO Trail discount here.

VisitScotland's Industry Relationship Managers (IRMs) are the first port of call for Scottish tourism businesses looking for personalised advice and support. Based across Scotland they can answer a variety of questions, from advice on VisitScotland products like Quality Assurance to how to use digital to your advantage – and everything in between. 

They are responsible for building, developing and managing relationships with businesses across the visitor economy.

Those with tourism offerings can find contact details for their IRM here - Industry Relationship Managers| VisitScotland.org

VisitScotland has extensive information and insight about our visitors to help inform your activities and future plans

Find out about visitors from: UK and Overseas

Find out all about the visitor of tomorrow: Trends For Tomorrow

On the VisitScotland website, there is a detailed plan on Scotland's approach to Visitor Management:  Visitor Management: Scotland's Plan & Objectives | VisitScotland.org

At our October SCOTO Gathering our guest speaker, Chris Taylor, Highlands Region Director of Visit Scotland, shared insights into Scottish tourism  - you can view his slides here >

VisitScotland are currently running a series of digital skills webinars in partnership with Business Gateway. You can view them here >

VisitScotland has a several useful marketing pages on their website:

• Which content works on our social channels?
• How to get involved on our social media?
• A marketing calendar  which shows their monthly spotlight themes and corresponding key messages, which reflect global seasonal trends.